2x4 packaging design for Nike- Exhibition in China

Check out this Nike packaging- it’s brilliant! 2x4 Design are responsible for this clever, environmentally friendly packaging, designed to hold a pair of trainers inside.         

The packaging is made from recycled cardboard with minimal graphics printed on. The packaging was designed based around China’s desire for ‘lightness and sustainability’. You can view more work by 2x4 on their website.

iPhone VS Blackberry

So I’ve been debating over whether to get an iPhone or a Blackberry when my phone contract expires. As I’m a fan of the Apple brand, I was sure that I’d be getting an iPhone, but that was until I saw the Vault 49 advertising campaign for Blackberry.

Vault 49’s designs have managed to attract ‘creative’ customers as well as their usual target, business customers. The campaign has put a young and modern twist on what I viewed to be a black business phone for the older generation. Vault 49 has carefully considered their target group of what I assume is the younger, creative generation, including features of Youtube and Flickr in their designs. Vault 49 have cleverly chosen different illustration designs and colour schemes to reflect the features of the different models, making it easier for customers to choose on a visual basis which is the best handset for them.

Although I am impressed with Vault 49’s campaign, the look of the actual handsets doesn’t really appeal to me. I’ve always loved Apple’s simple and sleek design and of course the Apple logo plays a big part in my decision. I’m always intrigued by the work of Vault 49 and I do believe that their advertising campaign will help Blackberry a lot, but I would say it’s more about the brand, and I believe Apple is the ultimate brand and the iPhone is for me.

Mike Perry- Girls Nike Look Book

Check out this girls look book for Nike designed by Mike Perry. 

The photographs highlighted with quirky illustration and injected with vibrant colour reminds me of the summer time and being full of energy. Particularly love the bold turquoise colour and the hi-top trainers! 

 

 

You can see more of Brooklyn-based Mike Perry’s work on his website. If you're unfamiliar with his work then you'll most probably recognise his infamous book 'A Catalog of Type, Hand Job'.