So I’ve been debating over whether to get an iPhone or a Blackberry when my phone contract expires. As I’m a fan of the Apple brand, I was sure that I’d be getting an iPhone, but that was until I saw the Vault 49 advertising campaign for Blackberry.
Vault 49’s designs have managed to attract ‘creative’ customers as well as their usual target, business customers. The campaign has put a young and modern twist on what I viewed to be a black business phone for the older generation. Vault 49 has carefully considered their target group of what I assume is the younger, creative generation, including features of Youtube and Flickr in their designs. Vault 49 have cleverly chosen different illustration designs and colour schemes to reflect the features of the different models, making it easier for customers to choose on a visual basis which is the best handset for them.
Although I am impressed with Vault 49’s campaign, the look of the actual handsets doesn’t really appeal to me. I’ve always loved Apple’s simple and sleek design and of course the Apple logo plays a big part in my decision. I’m always intrigued by the work of Vault 49 and I do believe that their advertising campaign will help Blackberry a lot, but I would say it’s more about the brand, and I believe Apple is the ultimate brand and the iPhone is for me.
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